Online Diploma in

Luxury Brand Management

If you're passionate about the world of luxury brand management. This diploma is your gateway to mastering the key skills behind some of the world's most prestigious brands. The program blends fashion business knowledge with luxury brand strategy. You'll learn how to position high-end products, connect with discerning clients, and tackle real industry challenges through hands-on projects and expert guidance.

There is a growing need for professionals in the thriving luxury brand sector which has become a driving force in the success of the fashion industry. Experts in this field know exactly how to position their products, understand their role in the market, and build relationships with their customers. If the world of luxury brands excite you, perhaps luxury brand management is the career for you.

Through this course, students will gain expertise in balancing the established fashion business along with luxury management strategies. By the end of this course, the students approach and examine solutions to various pressing issues, understand the importance of branding and how to deal with high-end clients.

Get the classroom experience form the comfort of your home. We give you real-world advice on what to expect and how to maximise your creative and professional prospects.

ENROLL NOW FOR ~~$395.00~~ $85.00

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Course Content

The History of Luxury - History and Heritage of Luxury, The Social Aspect of Luxury Today, An Overview of Luxury Today

The Luxury Models through History - From Chanel to Dior - The Pyramid Model, Yves Saint Laurent - Pret-A-Porter, Gucci & Leather Goods - Success in Asia, Giorgio Armani - The Galaxy Model

Luxury Identity - The Identity Prism, The Nine Signatures of the Brands

Luxury Clientele - The Different Luxury Clientele, Relationship with the Product or with the Logo?, Luxury by Continents, A different approach to Segmentation, Product, Service, Dream, History

Luxury Market Overview

Luxury Market Overview Continued.

The Luxury Environment - The Luxury Environment, The forces of Change in the Luxury Industry, Brand Stretching

Luxury Branding - What is a Brand?, Brand Positioning?Specification of Luxury in Branding

Positioning and Communication - Why Traditional Marketing does not work in Luxury, Positioning in Luxury

Marketing Mix for Success - Marketing Mix as a Key to Success, The 7 Ps.

Level
Beginner

Duration
4 Weeks

Certified
Diploma

Course Delivered
100% Online

Pay by
UPI/Cards
PayPal

Learner
support 24X7

ENROLL NOW FOR ~~$395.00~~ $85.00

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Meet your Mentor

Fabio Ciquera - Tutor of Luxury Brand Management and Strategic Fashion Communication at LST, Fabio spent the past fifteen years in London, where he worked in communication departments of major brands like Gian Franco Ferre', the Chanel Group and Zilli. His focus shifted to publishing in the mid-noughties. Fabio serves as Communication Director at Upstreet Magazine, launched Plastique Magazine and worked on a pioneering online project, Imagine Fashion, the first video luxury Magazine. From 2010 Fabio lectures on Luxury Brand Management and Strategies at Istituto Marangoni where he has been the course director for the successful fashion Business programme. Fabio leads the communication department of Angelo Ga....

FAQ's

There is no eligibility, as long as you are 16 years or over and have found the course of your choice you can purchase and complete the course.

For reed.co.uk students the refund policy is 14 days.
All other students will get no refund once the login credentials have been issued.

Since the online course comprises of pre-recorded lectures, which means the course is available online to access anytime within the 12 months access period.

You will have unlimited access for 12 months from your date of enrolment so you can study at your own pace.

We have a Learner's Support Team. You can contact them from the Learning Hub for any query that you may have during your online learning process. We are here to help and make your online learning experience hassle-free.

Yes, our website is responsive, which means you can view the lectures and read the notes on a tablet or a smartphone.

All are courses/modules are taught in English.

Once you have submitted the assignments, you will receive tutor feedback. Upon successful completion of the course. You will get a Diploma Certificate from the London School of Trends. LST is accredited by the British Accreditation Council

Course Reviews

It is really good course. Especially as a beginner.

Emily Johnson

It was better than two courses I purchased in the past on luxury brand management.

Robert Anderson

I thoroughly enjoyed this course. I'm looking to transition into the luxury industry and this helped adapt my knowledge and experience. Wonderful and very well presented.

Sarah Mitchell

I really enjoyed the course; I didn't bore even for a minute. Highly recommended!

Olivia Brown

It was a good course, very informative and the examples used were really good.

James Thompson

Thanks for the live support, it really helped me get all my doubts clear.

Michael Harris

The online Luxury Brand Management course surpassed my expectations with its rich resources, expert teacher, and engaging learning format. Despite being virtual, the course provided practical insights through interactive modules. I highly recommend this course to anyone aspiring to excel in luxury brand management, even in an online setting.

Sophia Davis

Best course on luxury brand management for beginners.

Emma Wilson

It was an in-depth course and very easy to understand.

Charlotte Taylor

It went into a lot of detailing. For someone like me, who is in awe of luxury brands and their positioning, it was definitely an insightful session.

William Martin

Learning from someone who is already managing brands like Gucci, Chanel is the best part.

Amelia Clark

If you are a beginner and looking to learn luxury brand management, this is the best course.

Harper Lewis

So far the information given was very fitting to the course and has kept me interested.