Visual Merchandising

Visual Merchandising is the art of presenting the product to the consumer, in a way where the merchandise looks enticing enough for them to make the purchase. It is the creative process that evokes the desire to buy. This course teaches the student the co-ordination of all the physical elements required to create a visual.

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  • Course Overview
  • Modules Covered
  • Tutor
  • Course Fees and Dates
  • Entry Requirements
  • Campus Information

Course Overview

Visual Merchandising when done well, can show the wide variety of products in a store, while also highlighting what the brand wants the customer's attention to be on. Store displays change with every new collection or sometimes with special occasions like festivals, etc.

The study of colours and their associated moods, interiors, ambience design, etc, are all taught in this course, to make the student understand how to best showcase a brand's merchandise.

It's all about telling a story most creatively, and we teach that to our students under the able guidance of an industry veteran Sarah Manning.

Modules Covered

The course will include 9 modules of study and research work. In this course you will learn:
  • Basic principles of window dressing and visual merchandising
  • Store visual merchandising and product presentation methods
  • Building and creating your window designs using your choice of program/medium
  • Current trends in the Retail Industry in London
  • Catwalk trends
  • Merchandise selection and accessories
  • Customer flow and the importance of store layout
  • Colour, and lighting
  • Mannequin handling and styling
  • Creating an effective sale and clearance campaign
  • Working with mood boards
Teaching and learning methods:
  • Lectures
  • Group discussions
  • Practical workshops
  • Field Trips
  • Research: Learning extends beyond the taught sessions. Students must undertake independent fieldwork and self-directed study
Learning Outcomes
On successful completion of the course students will be able to:
  • Understand the role of the Visual Merchandiser and how Visual Merchandising is utilised within the areas of the retail industry.
  • Understand how to create an impactful and inspirational window for your/the customer.
  • Understand the importance of creating a linked hot spot / promotional space which is linked to your store window.
  • Work with styling mannequins and bust forms.
  • Understand the key Visual Merchandising techniques and how these can be implemented across the sales floor to assist with sales and increase profits.
  • Understand the importance of carrying out regular customer flow exercises and how these can assist you in understanding if your current store layout is working for your customer.
Upon the successful completion of this course, you will receive a certificate of completion from LST. LST is accredited by the British Accreditation Council.


Taught By Sarah Manning
Tutor for Visual Merchandising at LST, Sarah has 20 years Visual Merchandising experience working for London stores; Harrods, Selfridges and Marks & Spencer. Sarah holds a distinction in PG Cert in Higher Education.

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Taught By Neil Holbrook
Having graduated from the London College of Fashion in 1995 with a B.A (Hons) in Product Development for the Fashion Industry, Neil Holbrook has worked for the past 20 years across the Fashion and Retail industries.

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Taught By Guest Speaker - Paul Chambers
Paul Chambers attended St Martins School of Art: College for the Distributive Trade course where he studied Display Design before starting his career at Selfridges.

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Course Fees and Dates

Course Fees- 2019-2020

The London School of Trends offers two packages for each of the courses taught:

One-Month Residential Course for £3500
This includes:
1) Tuition Fees
2) Round-trip airfare (from Delhi/Mumbai to London Heathrow)
3) Accommodation (including lunch, dinner and breakfast)
4) Transportation within London for all course-related activities(museum/exhibition visits, social events, shoot, etc.)
* An airfare surcharge might be applicable for certain countries
One-Month Non-Residential Course for £2000
This includes:
1) Tuition Fees
2) Round-trip airfare (from Delhi/Mumbai to London Heathrow)
3) Transportation within London for all course-related activities (museum / exhibition visits, social events, shoot, etc.
Please note: Under this package, accommodation & meals are NOT provided for.
*An airfare surcharge might be applicable for certain countries*
Payment Terms
1) The course fee must be paid in full before the start date of the course.
2) The London School of Trends encourages all participants to pay the fees in advance to secure their place.
3) The London School of Trends accepts payments through credit/debit cards, payment gateways (including PayPal), and bank transfers.
For further assistance on the above information, please email: or call us on +44 (0) 20 7096 1142
Withdrawal from course
Residential/Non Residential Short Course:
If you decide to withdraw from the course before the start date, a refund (deducting any charges that might have been applied by a thirdparty) will be processed for you.
*International Students: If your visa has been refused, a full refund (deducting a £250 administrative fees) will be processed for you.


-We will be unable to process any refunds once the course has started, or if the visa has been issued and you decide to withdraw.
-INIFD students must contact their local centre for information on the admission procedure.

Course Dates:- 2019-2020 (Residential & Non-Residential Programme)
Thursday 7th of November 19- Friday 6th December 19
Thursday 5th of December 19- Saturday 4th of Jan 20
Friday 10th January 20- Monday 10th February 20

Entry Requirements

The London School of Trends looks forward to training students who have a keen interest in the creative field of visual merchandising. We give utmost importance to the passion of the student and their dedication towards learning the course.

All of our courses are taught in English, and the applicant must have a good command over the language.


Course Application

You will be required to complete the filling of the application form for the London School of Trends provided below. The applicant must be of at least 18 years of age at the start of the course.


International Students

All our courses are taught in English so a good command over English is essential. (If the applicant is not proficient in English, it is recommended that they obtain an IELTS score of 6+ at the minimum. You can visit the website: for more information about this test).

For any further assistance, you can reach out to us at Depending on your passport of origin, you may be required to apply for a Short Term Study Visa to legally study in the United Kingdom for up to 6 months. Please visit for more information on the same or please contact our team for advice on

NOTE: INIFD students must get in touch with their local centre for information on the admission procedure.

Campus Information

London School of Trends
Level -2, 5
34 Chalk Farm Rd
London NW1 8AJ
Tel No:
+44(0)20 7096 1142

Short Application Form

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One Month Programme