Visual Merchandising

Visual merchandising is all about telling a story true to the essence of the object in the display. This specially modeled course in LST gives you the gamut of knowledge you need to excel in your business. Give this course a shot and learn from the industry best the art to visually manifest and express merchandise and make it an art form in itself!


Level: Beginner

  • Course Overview
  • Modules Covered
  • Tutors & Contributors

Course Overview

Take the first step to learn the rules that govern the visual merchandising industry!

Online Visual Merchandising Course, Visual Merchandising is the art of making your products look great. Take the Visual Merchandising Online Courses and is cover how to drive sales through windows entertain buyers by creating theatre, maintain customer interest and learn how to attract customers through your doors. Understand techniques that create a higher level of presentation, Increase the average spend by creating link selling your products. Understand customer flow and how they are shopping and learn if your layout helps or hinders or how your selling areas are being reached to strengthen a brand to the consumer. Link signage and themes throughout your windows and store areas.


  • Online Visual Merchandising Course Taught By Ms Sarah Manning.
  • Guest Speakers Mr Paul Chambers and Mr Neil Holbrook
  • The course made up of study and research assignments graded by our tutors
  • Learn on any device or any browser over 12 months
  • The course comprises video lecture, notes & exercises for students to work on
  • Highly Interactive with assignments and video lectures
  • Responsive Online Course Hub
  • Study from anywhere on your tablet, PC or smartphone
  • Tutor feedback is given on the submitted assignments
  • Every successful student will get a certificate of completion from the London School of Trends

Modules Covered

Course Modules
  • Module 1: Week 1 - Induction and course objectives Class Introductions.Understanding the key VM and Display principles. Presentation on how to effectively use Colour, lighting and graphics within window display.
  • Module 2: Week 2 - Understanding window display trends on the high stMannequin styling & dressing principles
  • Module 3: Week 3 - Understanding VM Techniques currently used in the retail industry in London.
  • Module 4: Week 4 - Understanding how to create shop floor layouts and excellent customer flow. Includes looking at the placement of merchandise and creating points of interest at eye level. Creating a strong brand identity.
  • Module 5: Week 5 - Understanding how to create an effective Sale &Clearance promotion in-store. How does the shop floor layout differ?Creating strong messages within sale window displays.
  • Module 6: Week 6 - A presentation discussing case study examples of the process of planning and installing "Pop up stores"

Tutors & Contributors

TAUGHT BY Sarah Manning
Sarah Manning

Tutor for Visual Merchandising at LST, Sarah has 20 years Visual Merchandising experience working for London stores; Harrods, Selfridges and Marks & Spencer. Sarah holds a distinction in PG Cert in Higher Education.

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TAUGHT BY Neil Holbrook
Neil Holbrook

Having graduated from the London College of Fashion in 1995 with a B.A (Hons) in Product Development for the Fashion Industry, Neil Holbrook has worked for the past 20 years across the Fashion and Retail industries.

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TAUGHT BY Guest Speaker - Paul Chambers
Paul Chambers

Paul Chambers attended St Martins School of Art: College for the Distributive Trade course where he studied Display Design before starting his career at Selfridges.

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