Luxury Brand Management is an industry with its speciality. Every luxury brand has a niche and a history which makes it the name that it is. Luxury Branding is about telling the story of the brand and letting the consumer know about its heritage and journey. This course takes a strategic view of understanding the dynamism of this industry, and efficiently conveying the uniqueness of the brand to the consumer.
Course type - Campus Learning
Duration - 4 Weeks/4 Modules
Certified Diploma Course
Luxury brands have marked their presence in the last decade. The segment of society that forms their consumer base is very different from the average consumer. They yearn for a unique shopping experience, and therefore, the end product is not the only focus for them. The industry is booming, and with it is the demand for individuals that are trained in this field.
Traditionally a sector associated with Europe, luxury brands are now expanding into the markets of the fast-developing BRIC economies. With higher purchasing power across the world and the evolution of social media and blogging, the demand for luxury goods is at an all-time high.
This course entails a curriculum with classes, projects and contact with industry experts, insights, and critical skills to make informed judgements about the strategic and tactical business activities of luxury brands. Individuals learn to analyse a brand's connection with its consumer and thereby helping them create unique experiences around a brand. The students will learn about various luxury brands and their heritage, what sets one apart from the other, and the aspects one has to keep in mind while deciding promotional strategies and campaigns. The study of consumer psychology is an essential pillar of success in Luxury Brand Management.
This course is very intensive and uses many case studies, knowledge of business models and marketing strategies to give the students the confidence and exposure that they will need to go forward in this industry.
With the rapid expansion of this segment and the entry of these Luxury Brands into new countries, the career opportunities are boundless!
The London School of Trends offers two packages for each of the courses taught:
The London School of Trends looks forward to training students who have a keen interest in the creative field of luxury brand management. Wegive utmost importance to the passion of the student and their dedication towards learning the course. All of our courses are taught in English, and the applicant must have a good command over the language.
You will be required to complete the filling of the application form for the London School of Trends provided below. The applicant must be of at least 18 years of age at the start of the course.
All our courses are taught in English so a good command over English is essential. (If the applicant is not proficient in English, it is recommended that they obtain an IELTS score of 6+ at the minimum. You can visit the website: ielts.org for more information about this test).
For any further assistance, you can reach out to us at email@example.com Depending on your passport of origin, you may be required to apply for a Short Term Study Visa to legally study in the United Kingdom for up to 6 months. Please visit www.gov.uk for more information on the same or please contact our team for advice on firstname.lastname@example.org.
NOTE: INIFD students must get in touch with their local centre for information on the admission procedure.