Luxury Brand Management
Luxury Brand Management is an industry with its speciality. Every luxury brand has a niche and a history which makes it the name that it is. Luxury Branding is about telling the story of the brand and letting the consumer know about its heritage and journey. This course takes a strategic view of understanding the dynamism of this industry, and efficiently conveying the uniqueness of the brand to the consumer.
Luxury brands have marked their presence in the last decade. The segment of society that forms their consumer base is very different from the average consumer. They yearn for a unique shopping experience, and therefore, the end product is not the only focus for them. The industry is booming, and with it is the demand for individuals that are trained in this field.
Traditionally a sector associated with Europe, luxury brands are now expanding into the markets of the fast-developing BRIC economies. With higher purchasing power across the world and the evolution of social media and blogging, the demand for luxury goods is at an all-time high.
This course entails a curriculum with classes, projects and contact with industry experts, insights, and critical skills to make informed judgements about the strategic and tactical business activities of luxury brands. Individuals learn to analyse a brand's connection with its consumer and thereby helping them create unique experiences around a brand. The students will learn about various luxury brands and their heritage, what sets one apart from the other, and the aspects one has to keep in mind while deciding promotional strategies and campaigns. The study of consumer psychology is an essential pillar of success in Luxury Brand Management.
This course is very intensive and uses many case studies, knowledge of business models and marketing strategies to give the students the confidence and exposure that they will need to go forward in this industry.
With the rapid expansion of this segment and the entry of these Luxury Brands into new countries, the career opportunities are boundless!
On successful completion of this course, the career paths open to you will include:
- Managerial positions at a Luxury Brand Boutique/ Store/ Outlet.
- Marketing for luxury brands.
- Growth Strategist for luxury brands.
- Public relations management for luxury brands.
- Dealing with the clientele of the topmost luxury brands and understanding their purchase motivations.
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Course type - Campus Learning
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Duration - 4 Weeks in London
