Luxury Brand Management

Luxury Brand Management is an industry with its speciality. Every luxury brand has a niche and a history which makes it the name that it is. Luxury Branding is about telling the story of the brand and letting the consumer know about its heritage and journey. This course takes a strategic view of understanding the dynamism of this industry, and efficiently conveying the uniqueness of the brand to the consumer.

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  • Course Overview
  • Modules Covered
  • Tutor
  • Course Fees and Dates
  • Entry Requirements
  • Campus Information

Course Overview

Luxury brands have marked their presence in the last decade. The segment of society that forms their consumer base, is very different from the normal consumer. They yearn for a unique shopping experience and therefore, the end product is not the only focus for them. The industry is booming with its demand for individuals that are trained to be able to make a memorable experience out of a brand, by understanding this aspect of the consumer.

Traditionally a sector associated with Europe, luxury brands are now expanding into the markets of the fast-developing BRIC economies. With higher purchasing power across the world and the evolution of social media and blogging, the demand for luxury goods is at an all-time high.

This course entails a curriculum with classes, projects and contact with industry experts, insights and critical skills to make informed judgements about the strategic and tactical business activities of luxury brands. Individuals are trained to analyze a brand's connection with its consumer and thereby helping them create unique experiences around a brand. The students will learn about various luxury brands and their heritage, what sets one apart from the other, and the aspects one has to keep in mind while deciding promotional strategies, campaigns, etc. This field is very interesting because very often, brands use different strategies in different countries. The study of consumer psychology is a very important pillar for success in Luxury Brand Management.

This course is very intensive and uses a lot of case studies and knowledge of business models and marketing strategies to give the students the confidence and exposure that they will need to go forward in this industry.

With the rapid expansion of this segment and the entry of these Luxury Brands into new countries, the career opportunities are boundless!

On successful completion of this course, the career paths open to you will include:
  • Managerial positions at a Luxury Brand Boutique/ Store/ Outlet.
  • Marketing for luxury brands.
  • Growth Strategist for luxury brands.
  • Public relations management for luxury brands.
  • Dealing with the clientele of the topmost luxury brands and understanding their purchase motivations

Modules Covered

This course will include the following modules:
  • History of Luxury
  • Luxury Identity & Luxury Clientele
  • Luxury Market Overview
  • The Luxury Environment
  • Luxury Branding
  • Marketing Mix for Success
  • Positioning & Communication
  • Brand Strategy management
Teaching and learning methods:
  • Lectures
  • Group discussions
  • Practical workshops
  • Field Trips
  • Field Visits
  • Final Assignment - Industry Based
  • Blended learning
Learning Outcomes
On successful completion of the course students will be able to:
  • Understand the role of a Luxury Fashion Brand Manager.
  • The history of Luxury & Heritage and the Social aspects of Luxury today.
  • An overview of Luxury today, Structure of the Course, Luxury Models through history, From Chanel to Dior - The Pyramid Model, Yves Saint Laurent - Pret-A-Porter, Gucci & Leather Goods - Success in Asia, Giorgio Armani - The Galaxy Model, Prada and the Modern Brand, Burberry & the creation of modern luxury.
  • Luxury Identity, The identity Prism, Strategic use of the Prism, Practical use of the Prism
  • The Luxury Clientele, different types luxury clientele, Relationship with the product or with the logo?
  • Luxury by Continents, A different approach to segmentation Product, Service, Dream, History overview of the Global Luxury Market
  • The Luxury Industry in numbers, Analysis & Reports on the current status of the industry
  • Forecasts on the Global Luxury Industry, Luxury Environment
    • Kering
    • Prada Group
    • LVMH
    • Richemont
    • Labelux
    • Hermes
    • AEEFFE
  • Luxury Branding, What is a Brand, Brand Equity and How is a Brand positioning physically applied.
  • Positioning & Communication, The relationship between Positioning & Marketing, The relationship between marketing & Luxury
  • Marketing Mix as key for success, The seven element of the MM and their relationship with Luxury.
Certification
Upon the successful completion of this course you will receive a certificate of completion from LST. LST is accredited by the British Accreditation Council.

Tutor

Taught By Fabio Ciquera - Luxury Brand Management
Tutor of Luxury Brand Management and Strategic Fashion Communication at LST, Fabio spent the past fifteen years in London, where he worked in communication departments of major brands like Gian Franco Ferre', the Chanel Group and Zilli. His focus shifted to publishing in the mid-noughties.

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Course Fees and Dates

Course Fees- 2019-2020

The London School of Trends offers two packages for each of the courses taught:

One-Month Residential Course for £3500
This includes:
1) Tuition Fees
2) Round-trip airfare (from Delhi/Mumbai to London Heathrow)
3) Accommodation (including lunch, dinner and breakfast)
4) Transportation within London for all course-related activities(museum/exhibition visits, social events, shoot, etc.)
* An airfare surcharge might be applicable for certain countries
One-Month Non-Residential Course for £2000
This includes:
1) Tuition Fees
2) Round-trip airfare (from Delhi/Mumbai to London Heathrow)
3) Transportation within London for all course-related activities (museum / exhibition visits, social events, shoot, etc.
Please note: Under this package, accommodation & meals are NOT provided for.
*An airfare surcharge might be applicable for certain countries*
Payment Terms
1) The course fee must be paid in full before the start date of the course.
2) The London School of Trends encourages all participants to pay the fees in advance to secure their place.
3) The London School of Trends accepts payments through credit/debit cards, payment gateways (including PayPal), and bank transfers.
For further assistance on the above information, please email: enquiries@londonschooloftrends.com or call us on +44 (0) 20 7096 1142
Withdrawal from course
Residential/Non Residential Short Course:
If you decide to withdraw from the course before the start date, a refund (deducting any charges that might have been applied by a third party) will be processed for you.
*International Students: If your visa has been refused, a full refund (deducting a £250 administrative fees) will be processed for you.

Note:
-We will be unable to process any refunds once the course has started, or if the visa has been issued and you decide to withdraw.
-INIFD students must contact their local centre for information on the admission procedure.

Course Dates:- 2019-2020 (Residential & Non-Residential Programme)
Thursday 7th of November 19- Friday 6th December 19
Thursday 5th of December 19- Saturday 4th of Jan 20
Friday 10th January 20- Monday 10th February 20

Entry Requirements

The London School of Trends looks forward to training students who have a keen interest in the creative field of luxury brand management. Wegive utmost importance to the passion of the student and their dedication towards learning the course. All of our courses are taught in English, and the applicant must have a good command over the language.

 

Course Application

You will be required to complete the filling of the application form for the London School of Trends provided below. The applicant must be of at least 18 years of age at the start of the course.

 

International Students

All our courses are taught in English so a good command over English is essential. (If the applicant is not proficient in English, it is recommended that they obtain an IELTS score of 6+ at the minimum. You can visit the website: ielts.org for more information about this test).

For any further assistance, you can reach out to us at enquiries@londonschooloftrends.com Depending on your passport of origin, you may be required to apply for a Short Term Study Visa to legally study in the United Kingdom for up to 6 months. Please visit www.gov.uk for more information on the same or please contact our team for advice on enquiries@londonschooloftrends.com.

NOTE: INIFD students must get in touch with their local centre for information on the admission procedure.

Campus Information

London
London School of Trends
Level -2, 5
34 Chalk Farm Rd
London NW1 8AJ
Tel No:
+44(0)20 7096 1142

Email:
enquiries@lst.ac
Short Application Form

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One Month Programme